CLOSE
Metal makeover: Danone’s evian boosts circularity with sparkling water in aluminium cans
Danone’s evian has launched its latest sparkling water in aluminium cans as well as its more familiar PET bottles. The mineral water brand has long used 100% recyclable bottles. However, with aluminium cans’ superior recycling rate, the new format is expected to significantly improve the brand’s circularity.
A record 36.5 billion aluminium beverage cans were recycled in the EU, Switzerland, Norway and Iceland in 2019, according to European Aluminium and Metal Packaging Europe.
The aluminum cans can be recycled indefinitely. Prior to the launch of evian’s aluminium canned water, it adopted a “circular approach” to plastic usage, pledging to make all its plastic bottles from 100% recycled plastic by 2025.
“This latest innovation demonstrates our longstanding pioneering spirit that runs through everything we do,” says Shweta Harit, vice president of marketing at evian.
Sparkling achievement in circularity
The release of evian sparkling water, packaged in 33 cl aluminium cans, follows the launch of its “Drink True” global campaign. The cans are sold alongside 1 L 100% recycled PET (rPET) bottles.
The move has been commended by anti-plastic advocacy organization, A Plastic Planet. “Aluminum is fully circular. One can really does become another can without material deterioration,” Siân Sutherland, co-founder A Plastic Planet tells PackagingInsights.